"Hipster beware! Time to be free; rock 'n' roll is primeval beat."
Lindsay Hutton, founder of the “Next Big Thing” fanzine and “The Legion of the Cramped” Cramps Fan Club, knows a thing or two about great rock 'n’ roll. His liner notes to the “On The Red Eye” anthology of early Primevals material succinctly summarised the appeal of the Glaswegian garage veterans: "Their Gun Club meets Radio Birdman take on Detroit rock 'n' soul preachin' blues was much more direct than practically anything that has ever come outta Glasgow.“
Formed by Michael Rooney in Glasgow, Scotland in 1983, The Primevals were the compete antithesis of everything that was fashionable at the time. Right up to the present day, the group has always been roundly ignored by mainstream media both in Glasgow and at a national level, aside from a handful of free thinking journalists who have championed them through thick and thin.